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ACLO REBRAND

This was a school project to rebrand for a local art institute, the Arts Council of Lake Oswego. The main goal was to recreate their visual identity to appeal to a younger demographic including young adults and families with children, while keeping the current audience who are mostly 50+ years old as well.

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The concept of the logo is based on shapes, especially regular shapes. Regular shapes are the fundamental elements of creating complex art. Simple, but crucial.