MANEKI-NEKO CHARACTER CAMPAIGN

The project began in December 2025 for a coffee expo co-hosted by Taipei Coffee and the Tokyo Coffee Festival. To bridge Taiwanese coffee culture with Japanese motifs, I illustrated a Maneki-neko (lucky beckoning cat) character for Hausinc Café, which they applied across festival merchandise like espresso mugs and stickers.

​

Hausinc brought the character back to lead their 2026 New Year campaign on a 33x16-foot outdoor LED billboard in Taichung, Taiwan. With a 6-second slot airing every 10 minutes over two weeks, I animated a "slot machine" loop with the Maneki-neko, tying the lucky cat and jackpot reels to New Year prosperity.

​

Photography: Hausinc Café

Client: Hausinc Café