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This was a school project to rebrand a business. I chose Fishwife, a seafood restaurant located in North Portland.
The goal of the project is to re-design the logo for Fishwife, and also to develop a solid brand identity with a fresh new look that creates a more inviting atmosphere to attract more diners.
By using illustrations with texture, which gives a retro feel of risograph and screen printing to the brand, the design will have a more playful look but still keep the classic vibe.
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